SONY A7 IV MIRRORLESS DIGITAL CAMERA BODY SUMMARY

The Sony a7 IV Mirrorless Digital Camera Body has been designed from the ground up to create the definitive full frame hybrid in the mirrorless E-mount range. Sony has included a completely new 33 Megapixel full frame back illuminated CMOS sensor inside a new body design, with technology ported over from their flagship Alpha 1 and A7S III camera. The a7 IV harnesses the power from the latest Bionz XR engine and boasts a fully articulating LCD touchscreen, ideal for videographers, portrait and wedding photographers as well as vloggers and any other content creators. No aspect of this camera has been left untouched with blistering speed improvements, Autofocus and useability enhancements across the board.

SONY FE 24-70MM F/2.8 GM II LENS SUMMARY

The second generation Sony FE 24-70mm f/2.8 GM II Lens arrives hot on the heels of the FE 70-200mm f/2.8 GM OSS Mark II, as the second G Master zoom to be updated. Not only is it significantly smaller and lighter than its 2016 predecessor, but packs four XD linear focus motors for tenacious AF performance when shooting both stills and video. High resolution, edge to edge sharpness rivals even the best prime lenses for Sony, while an 11-bladed aperture renders gorgeous rounded bokeh with smooth out of focus areas.