Regardless of the differences in shooting scenes and styles or genre boundaries between stills and videos, this new camera is set to expand the freedom and possibilities in image shooting and art creation further than ever before – “pocketable full-frame” camera.

The environment that surrounds shooting and art creation is undergoing radical changes. In this day and age when one user may have both a high-performance interchangeable lens camera and a smartphone camera, using them flexibly according to specific purposes and settings, Sigma stopped and questioned the inherent value of a digital camera.

As a result, Sigma set itself to develop a user-oriented digital camera that reflected the idea of “how a camera can be” in a more flexible and true-to-life manner, without conforming to manufacturers’ ideas of camera-centric categories and hierarchy.